top of page

#EmpowerWomenVets Campaign

In March 2022 my team developed and executed an omni-channel campaign to highlight the unique struggles of women warriors. It coincided with Women's History Month and was designed to educate, inspire & drive awareness. 

Campaign Drove Awareness in Key Demo
 7% INCREASE of total brand awareness amongst military households

with women ages 20-50 
 

TV SPOTS

​

 

BILLBOARDS

​

 

Donna Board.png
Beth board.png
Sam Board.png
BWI-820918-TS_Install_WoundedWarriorProject_2022-05-03_120430939-size_600.png
BWI-810913-TS_Install_WoundedWarriorProject_2022-05-03_133050605-size_600.png
BWI-920916-TS_Install_WoundedWarriorProject_2022-05-03_115845465-size_600.png

Drew Barrymore Show

​

 

IMG_3286.jpeg
Drew show metrics.png
Drew show post.png
Drew show social.png

Campaign Drove Social Video Growth

In March 2022 we saw an: 
88% increase in video views & 87% increase in watch time   

 

Screen Shot 2022-05-21 at 10.50.14 PM.png
Screen Shot 2022-05-21 at 10.57.45 PM.png
Screen Shot 2022-05-21 at 10.57.25 PM.png

Campaign Landing Page

​

 

Screen Shot 2022-05-21 at 10.57.09 PM.png

Visit the Women Warrior page on the WWP newsroom: https://woundedwarriorproject.org/EmpowerWomenVets

bottom of page